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Digital Challenge for Television

Global trends indicate that traditional television services are not dead, but audiences are increasingly demanding news and other broadcasts when they wish to watch them, not when the TV channels wish to broadcast them. The digital revolution of the last several years has opened up much greater opportunities for those companies which wish to prepare and transmit information digitally. An American media industry consultant, Merrill Brown, has this to say about this process: It's hard to believe that in 2010, those who are 18 to 34 years old today, will be watching news other than with digital equipment. They demand news on the phone, on the computer, in the car and through a series of equipment that was unimaginable in the context of television in the past. The fact is, however, that the most serious challenge for traditional television today is created by Internet television and mobile television there are not yet any television sets in automobiles or refrigerators.

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