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Communications266

Prepaid Mobile Communications Services

The author looks at prepaid services in the mobile communications industry, the challenges which are involved in these services, the expansion of prepaid services in the Baltic countries, the launch of these services in Latvia, market segmentation, pricing issues, the offering of other value added services, rationales behind the services and other issues.

(Full article)

Ilvars Metnieks, marketing director, Baltkom GSM, Latvia

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eBaltics
27.01.2022


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